La Maravilla introduces Choice of Use ™. This benefit program allows the member to choose a room style, retreat program, book nights and extend to family and friends. The Choice of Use ™ (COU) is an annual use of stay at the resort. The amount of COU stay is correlated to the membership level and varies depending on room style and season. Members can choose to not use their COU and receive a refund. COU may also be gifted in the Pay it Forward scholarship program towards deserving applicants and the local community.